Curve, the London fintech that lets you consolidate all of your bank cards into a single Curve card and app to make it easier to manage your spending, has always faced a slight awareness problem. Even though nobody else does what Curve does — the product is innovative on a multiple fronts, such as its “financial time travel” feature — it is also the kind of proposition that not everybody gets until they’ve signed up and started using it. Once they do, however, they tend to stick around. I’m told retention rates are way above industry average at 70 percent.
Three years since launch and much further along in the roadmap, the sum of its parts is beginning to make Curve a much easier sell. Not least because any company that wants to create “one card to rule them all” needs to have multiple bases covered if it is going to convince you to leave your other debit and credit cards at home. One of those, of course, is low FX fees when spending abroad. Or, better still, zero fees.