Embark chief Smith joins new behavioural finance firm’s board

The chief executive of platform and Sipp provider Embark Phil Smith has joined behavioural finance firm Be-IQ as a non-executive director.

London-based Be-IQ works with academics to look into client risk and risk tolerance, as well as combining this with its fintech.

Smith said: ‘The tools they [Be-IQ] have built are perfectly built for the next generation of consumer suitability assessment, regardless of geography and distribution channel. Tools that are disruptive, innovative, and have consumers at their heart are what fire me up.

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