Why the sky is the limit: Innovation comes within a Cloud

The UK has embraced cloud computing like no other country in Europe, giving companies a powerful tool for getting ahead of the competition.

Sébastien Marotte, vice-president EMEA (Europe, the Middle East and Africa) of Google Cloud says that the UK was the natural first home for Google Cloud in Europe. “The UK is far more advanced in these technologies and it has embraced the cloud very quickly. Companies understood the benefit of moving to the cloud, and there is less complexity in the regulation system than elsewhere in Europe.”

But the big challenge companies face, whether they are banks, retailers, insurers or manufacturers, is having the right tools to make use of the data, Marotte says. “As well as storing the data, you have to secure it with encryption processes. Then you have to transfer the data from one point to another, and then, of course, analyse it. For a lot of companies, this chain has to be dramatically improved to turn data into innovative business models.”The big challenge companies face, whether they are banks, retailers, insurers or manufacturers, is having the right tools to make use of the data, Marotte says. “As well as storing the data, you have to secure it with encryption processes. Then you have to transfer the data from one point to another, and then, of course, analyse it. For a lot of companies, this chain has to be dramatically improved to turn data into innovative business models.”

Marotte’s offers crucial advice to those embracing the cloud. Read more here.